22.10.2008  
     
 
Creamy Chocolate Curse
The Dark Side of Die Mannschaft
 
  Looks like Kevin Kuranyi is gone for good, and rumors of Torsten Frings packing his things are also growing. But who will be next? Soccer experts try to look into their crystal balls to read Jogi Loew's mind, but they'd have a much easier time if they looked at the breakfast table instead.

Players on the German national team are suffering from the Nutella Curse. One German paper even called the chocolate-hazelnut cream spread "The dark power of German soccer."

So what makes a creamy Nutella so dangerous? Seems that the players who appear in its TV ads keep disappearing from the national team.

Here are a few examples:

Benny Lauth: one of the first victims. He's moved from the national team to long bus trips in the second division with 1860 München. As a one-time candidate for the national ski team, maybe he's wishing he made a different choice?

Andreas Hinkel: on the team, injured, off the team but, apparently still in the back of the coach's mind. But that sounds like more of a placating measure than an actual hope to be called up.

Tim Borowski: one-time great hope of the national team and successor to captain Michael Ballack, Tim hasn't put a foot on the pitch since the European Championships.

Marcell Jansen: Without much of a chance of taking the field in Bayern, Marcell left for Hamburg and earned a spot on the national team but injured his thigh in a training session before the team's game against Russia and is likely out for at least another four weeks.

Arne Friedrich: Watch yourself Arne! You're the only one still playing well. Maybe it's time to reconsider your advertising appearances?

For its part, Nutella told German media it would continue broadcasting its current set of ads with Kuranyi and other under/non-performing national team players. Kuranyi's caricature still features prominently on Nutella’s Web site.

At least if Germany's once-legends-to-be end up on riding the bench (or worse) for the long haul, they'll be able to find consolation in a delicious chocolate spread.
 
 
 
Sean Sinico 22.10.2008, 12:03 # 2 Comments
0 Trackbacks
 
 
     
2 Comments

  With great singing like that in the commercial, how can they keep Hinkel out?  
  Matt | Homepage | E-Mail | 23.10.2008, 13:21  
 
 
  That was an awesome piece. Great work.  
  Double Pivot | Homepage | E-Mail | 22.10.2008, 21:35  
 
 
Name
E-Mail
Home
Entry
Homepage DW-WORLD